The Wow Story

We are Beauty Problem Sovlers Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions.From being the first to tame frizz, to b...
Weiterlesen